Understanding the Client 

Every company produces print differently. Some have an internal team whose main job is to produce collateral for the company at large. Other corporations may not have a centralized effort and printing may be produced in different facilities. There are many corporations who still have their advertising agencies oversee much of their print production.

No matter what your culture or method, it is vital to understand your company's participation in greenhouse gas emmisions associated with the production of your print advertising. Evaluating your print spend will become a positive tool for change.

Sustainable options are not more expensive. Comprehensive solutions help to leverage an entire print spend, creating a tangible cost savings. Below are some of the benefits of implementing a Sustainable Initiative for paper & print:

(91% of consumers think more positively about companies who are doing something to help the environment).

• Build brand loyalty 
• Enhance shareholder value 
• Establish preferred vendor pricing
• Advertise your environmental participation
• Establish quarterly price protection
• Eliminate third party sourcing
• Define and monitor print spend
• Eliminate paper substitution, guarantee product integrity